The positive market trend was very much visible during world’s biggest trade fairs for the plastics and rubber industries - K 2010 Düsseldorf. The show recorded 3,102 exhibitors and over 220,000 visitors. Companies reported an overwhelming volume of contacts, a marked willingness amongst trade visitors to invest, promising new customer contacts and many, also sometimes quite, spontaneous business deals.
The verdict from Ulrich Reifenhäuser, Chairman of the Exhibitor Council for K 2010, is therefore correspondingly positive: “K 2010 was held at the right point in time and has provided all areas of our industry with new impetus. The many and sometimes quite unexpectedly specific contract negotiations entered into at the trade fair speak for themselves!”
Delighted by the good results Werner Matthias Dornscheidt, CEO & President of Messe Düsseldorf, said: “Registering more than 220,000 trade visitors K 2010 has clearly exceeded expectations in the sector given the crisis now finally drawing to an end! We are very satisfied that the trade fair succeeded in providing strong impetus for further growth and that our exhibitors were able to do business with numerous international customers of high decision-making competence.”
Compared to the previous event in 2007 visitor attendance was down by nine percent. But then the industry was in a boom phase, which came to a sudden end soon after as a result of the global economic and financial crisis.
It was especially the wealth of new technical developments presented by raw material producers, machinery manufacturers and producers of technical components that attracted trade visitors to visit the show this year. Commenting on this Ulrich Reifenhäuser said: “It can be clearly felt that an investment backlog formed during the global economic and financial crisis. Now demand is rising on a global scale and we register overwhelming customer interest in our buyer sectors. The innovations launched at K 2010 are stimulating a powerful thrust in orders taken. Companies are now benefiting from also having consolidated their strengths in hard times, developing innovations and decisively strengthening their competitive edge!”
So on this positive note, the organiser extends their invitation to the next K Düsseldorf scheduled from 16 - 23 October 2013. See you at the show!
